Gabe Nicolau is the Director of Product Strategy and Operations for TikTok, Americas, the leading short-form video platform designed to inspire creativity and bring joy. He is responsible for the commercialization and development of TikTok's innovative ad products to North American advertisers, both large and small.
Prior to TikTok, Gabe was the go-to-market Lead at Google where he focused on core monetization, mobile, tools and attribution for Google Shopping Ads. Gabe has worked with Fortune 500 retail companies as an advisor in their retail digital marketing strategy. Gabe is passionate about supporting advertisers in optimizing their ad spend, improving ROI while driving increased sales. In his spare time, he enjoys cooking, hanging out with his family, playing boardgames and setting up Legos.