When Your Users Are Experts Too - Challenges of Building Internal Tools for PMs

A talk by Antonia Landi
Senior Product Manager in Product Ops, AVIV Group

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About this talk

Most of us have experienced building products for our users - but what happens when your users are other product managers at your company? How do you conduct unbiased user interviews with colleagues, and can you ever truly be impartial? In this talk, Antonia will outline the benefits and the challenges that come with building internal tools for fellow PMs, and why every company that is serious about Product Operations needs an internal tools strategy. Join the presentation to learn all about how to remain objective in an environment saturated with personal experience, and how to turn the potential disadvantages into your secret superpower.

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